CRM Coordinator

Internal Branding - CRM · Mosta, Malta, Malta
Department Internal Branding - CRM
Employment Type Full-Time
Minimum Experience Entry-level

About White Hat Gaming

Founded in 2012, White Hat Gaming (WHG) is an online casino technology and services company with offices in Malta, London, Gibraltar, Chicago, and Cape Town. With a global team of over 550 specialists, we provide market-leading content, including Kambi Sportsbook and over 100 leading games providers.

We promote and foster a highly collaborative environment, offering complete flexibility and autonomy to our staff. As we grow rapidly, we continue to maintain a start-up atmosphere where we help each other and take a holistic approach to our day-to-day responsibilities.


As a CRM Coordinator at White Hat gaming, you will be part of a team that manages 6 casino brands and new casino launches regularly. We are seeking a confident CRM Coordinator with experience in the iGaming industry. The ideal candidate would have first-hand experience in creating and executing CRM campaigns from end to end. Knowledge of email rendering and mass email marketing practice is a must and knowledge of basic HTML would be an advantage.

This position is an entry level position.

The Job:

  • To ensure smooth operations, your responsibilities include but are not limited to:
  • Building all types of marketing materials such as: dynamic emails in multiple languages with basic HTML, SMS messages and website inbox messages.
  • Setting up bonuses in the back office to be credited to players.
  • Setting up ad-hoc and automated campaigns from beginning to end, including target groups and scheduling of the campaigns.
  • Reporting the performance of campaigns.
  • Coordinating with other teams to acquire necessary marketing materials.

What you already have:

  • Experience in the Gaming/Online Casino industry.
  • Experience with email building systems, preferably Exact Target.
  • Experience in executing campaigns using marketing automation tools, preferably Optimove.
  • Basic knowledge of HTML.
  • Proficient knowledge of Microsoft Office, mainly Excel.
  • Is well organised and able to manage time efficiently.
  • Is fluent in English.Finnish or Norwegian languages are an advantage.
  • Has a great eye for detail.
  • Is self-motivated and able to work from own initiative, yet thrives in a team environment.
  • Has great interpersonal skills and the ability to communicate effectively at all levels of contact.
  • Has a positive mindset and a ‘can do’ approach.

How we approach things:

  • Medium-sized company with a start-up culture and a can-do ethos.
  • We focus on getting stuff done and supporting each other to achieve common and individual goals.
  • Open-door policy across all levels and departments.
  • An inclusive environment with staff from all around the world.


What we offer:

  • Annual discretionary bonus
  • Quarterly government bonuses
  • 28 days of vacation leave
  • 14 public holidays
  • Health insurance after successful completion of probation
  • Travel insurance after successful completion of probation
  • 3 free lunches per week
  • Opportunity to progress within the company, not limited to one department or team
  • Yearly events
  • Gym passes

Everything about WHG won't fit into a job ad, want to find out more about working with us? Apply to get the conversation started. 

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, gender, disability, religion/belief, sexual orientation, or age.

By submitting your application, you agree that we process your data in accordance with our Privacy Policy for the management of your candidature to any of the positions we offer.

Thank You

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  • Location
    Mosta, Malta, Malta
  • Department
    Internal Branding - CRM
  • Employment Type
  • Minimum Experience